Privacy policy
Little Gems Jewels Privacy Policy
What information does Little Gems Jewels use?
We collect or use the following information to provide services and goods, including delivery:
· Names and contact details
· Addresses
· Purchase or account history
· Payment details (including card or bank information for transfers and direct debits)
· Account information
· Information relating to loyalty programmes
· Website user information (including user journeys and cookie tracking)
We collect or use the following information for the operation of customer accounts and guarantees:
· Names and contact details
· Addresses
· Purchase history
· Marketing preferences
We collect or use the following information for service updates or marketing purposes:
· Names and contact details
· Addresses
· Marketing preferences
· Location data
· Purchase or viewing history
· IP addresses
· Website and app user journey information
· Records of consent, where appropriate
We collect or use the following personal information for dealing with queries, complaints or claims:
· Names and contact details
· Account information
· Purchase or service history
· Financial transaction information
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
· Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
· Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
· Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
· Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
· Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
· Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
· Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us by email gemma@littlegemsjewels.co.uk
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Where we get personal information from
· Directly from you
Your order information is retained for as long as is necessary to fulfil your order and then kept on file to comply with legal and tax requirements - up to six years.
Your account information is retained for as long as you maintain an account.
How does Little Gems Jewels use your information
NEWSLETTER - When you choose to subscribe to the Little Gems Jewels newsletter the personal information that you provide is collected. We use this information to let you know about new products, offers and services available at Little Gems Jewels.
We use a third-party provider, Spoks, to deliver the newsletter to you. This enables us to gather statistics about email opening and clicks using industry standard technologies to help monitor and improve the newsletter. For more information, please see Spok's Privacy Policy.
You can unsubscribe to the Little Gems Jewels newsletter at any time by clicking the unsubscribe link at the bottom of your email, or by contacting us directly gemma@littlegemsjewels.co.uk
ORDERS - When you place an order on the Little Gems Jewels website your order details and contact information are stored on Shopify. Encrypted payment details are either processed by Stripe or PayPal depending on your chosen payment method. The personal information that you provide for delivery of your order is processed through my website integration with Royal Mail. You can access Royal Mail’s Privacy Policy for more details
CLEARPAY - If you choose to use Clearpay to spread the cost of your order you will be redirected to the Clearpay website where your personal information will be subject to Clearpay's Privacy Policy.
KLARNA - In order to offer you Klarna’s payment methods in the checkout process your personal data data in the form of contact and order details will be passed to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.
COOKIES - Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses the Little Gems Jewels website.
Cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website.
You can disable selected Cookies using the Cookie Consent Banner or your own browser settings.
GOOGLE ANALYTICS - We use a third-party service, Google Analytics, to collect information when you visit Little Gems Jewels. It collects standard internet log information and details of visitor behaviour patterns. We use this service so that we can gather details about which parts of our website are most visited so that we can provide the best products and service to our customers. This information is processed without identifying you, so none of your personal information is used.
FACEBOOK PIXEL - We use a third-party service, Facebook Pixel, that collects and shares information with us about our Facebook customer's browsing and buying behavior at Little Gems Jewels. This service applies to Facebook users. You can find out more by visiting the Facebook Data Policy Page.
EU WITHDRAWAL FORM - In the context of electronic withdrawal, we process your name, email address, and order number. The processing is carried out by our processor Revoq. Further information can be found in the Revoq Data Processing Agreement.
EXTERNAL LINKS
When the Little Gems Jewels website contains links to information from other web sites we cannot be responsible for the protection and privacy of any information that you provide while visiting those sites. Those sites are not governed by this Privacy Policy, so you should check the Privacy Policy of the individual websites to see how they use your personal information.
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: gemma@littlegemsjewels.co.uk
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
This policy was last updated June 2026.